OBJECTIVE
CASE Ventures is an internal initiative by CASE, aimed at creating, incubating, and launching agency-developed brands into the market.

MY ROLE
As part of a small, focused team of strategists, I contributed to shaping a new soon-to-be-released CASE Ventures beauty brand by:

• Conducting Competitive Analysis: Evaluated market trends and assessed competitors to identify viable opportunities.

• Developing Brand Positioning: Collaboratively refined strategies to carve out a distinct space for the new brand.

• Creating Strategy Presentations: Presented findings and recommendations to the CASE executive team, helping to drive informed decisions about the brand's direction.

PROJECT ACHIEVEMENTS

This project deepened my understanding of:

• Data-Driven Decision-Making: Leveraging market insights to shape effective strategies.

• Collaborative Brand Building: Partnering closely with a small team to develop creative and actionable brand solutions.

• Strategic Communication: Engaging stakeholders with clear, persuasive insights to align on the best path forward.